Marketingová strategie vybraného podniku
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Bednářová, Jolana
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this bacalary essay is suggested marketing strategy the selected company. The theoretical part is focused on description of marketing concepts and competitive marketing strategies. Further there is evaluation of external business environment through PEST analysis. With support by five forces is evaluate the internal environment of the company. The SWOT analysis is used to evaluate the strengths, weaknesses, opportunities and threats of the company. In conclusion of the essay is suggested and recommend to improve the competitiveness of company.
Description
Import 26/06/2013
Subject(s)
marketing, strategy, compettion, competitiveness, analysis, Porter´s model, PEST analysis, SWOT analysis, internal environment, external environment, building