Analýza postoje české veřejnosti k ochraně spotřebitele

Abstract

Theoretical part deals with consumer behavior, decision making with purchase and post-purchase behavior. Includes legislative basis of consumer protection, governmental and non-governmental institutions that support consumer protection and analyze chosen grade labels as well. Practical part consists of the thesis methodology and research results analysis which is concerned with Czech consumer awareness of consumer protection, knowledge in consumer organizations and grade labels or deals with searching information about consumer protection.