Marketingová analýza projektu „Obnova Rajnochovické lesní železnice"

Abstract

Diploma thesis should acquaint the reader with the basic starting points and principles of EU regional policy and the Czech Republic. The aim of this thesis is the processing of marketing analysis of the project "Renewal of Logging Railway in Rajnochovice”, which will realise the civic association for Reconstruction Company Logging Railway in Rajnochovice. Marketing analysis as an important annex project applications submitted under the Regional Operational Programme Central Moravia is project evaluators to assess its acceptability and sustainability. Integral part of project appraisal, financial analysis carried out using criterial indicators of acceptability of projects. The results of the processing of marketing analysis and financial analysis that the project "Renewal of Logging Railway in Rajnochovice" is acceptable and the author recommends the civic association to apply for financial assistance from EU structural funds.