Posouzení konkurenceschopnosti výrobního podniku

Abstract

The aim of master thesis is assess the competitiveness of company and formulate proposal and recommendations to improve competitiveness. The master thesis is dividend in two parts – theoretical and practical. In the theoretical part are described basic concepts which are related to competitiveness and analysis that will be performed. There will be described followed concepts: company, competition and it is divisions, competitive advantage, competitiveness, company environment and analyses of competitiveness. First in the practical part is characteristic of the company. Then will be perform PESTLE analysis, Porter ´s five force analysis, basic financial analysis and SWOT analysis. In the conclusion of this master thesis are recommendations to increase competitiveness. This master thesis was prepared by using following methods: collection of financial statements, analysis of data and the interview. In the final was performed synthesis of the data obtained by the methods described above.