Návrh podnikatelského plánu pro vedlejší podnikatelskou činnost v odvětví ubytování

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Vysoká škola báňská - Technická univerzita Ostrava

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This thesis provides the basic insight into the topic of business plan. The main aim of the thesis is: Creating a business plan proposal for secondary business activity in the accommodation sector. The thesis presents the theoretical and methodological basis for drawing of the business plan, especially the recommended structure and content of the plan for starting business. Proposal of business plan for the planned project of the construction of accommodation capacity is prepared in the practical part of the thesis. Part of the thesis is also an evaluation of the project's feasibility, including the identification of proposals and recommendations for the successful implementation of the project.

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business plan, secondary business activity, accommodation, marketing strategy, market analysis, financial plan

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