Strategická analýza podniku v oblasti poskytovaní služieb

Abstract

The goal of the work of Strategy analysis of a service company is the design of strategic analysis in the entertainment center Zuzana. The strategic analysis is transferred macroenvironment analysis which is the PEST analysis. On the basic of various factors have been identified from four areas at different rates affect business. It is transferred microenvironment analysis, which lies in the analysis of competition. Through its main competitors are finding and on the basis of the criteria are mutually compared. The results of both analysis are then used in the SWOT analysis to evaluate the strengths and weaknesses of the enterprise as well as opportunities and threats from around the company. The work is to determine the competitive position of entertainment center Zuzana and to suggest possible improvements to eliminate weaknesses