Analýza chování spotřebitelů při nákupu přes internet
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Králová, Iveta
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this bachelor thesis is an analysis of consumer behaviour while purchasing electronics online. The thesis examines basic characteristics of online electronics market and futhermore explores theoretical outcomes of consumer behaviour. In conclusion, the thesisis ountlies some proposed marketing strategies that might help small, start-up e-shops getting a market share.
Description
Import 05/08/2014
Subject(s)
retail, e-shop, consumer behavior, online market, electronics