Provoz lyžařských škol a jejich komparace
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Authors
Vrzgula, Jan
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The topic of the degree thesis „Ski Schools Operations and Their Comparison“ is analysis of ski-schools operation mainly from marketing point of view, processing of collected information and comparing them. The theoretical part is dedicated to the structure and history of ski education and service marketing mix. The practical part is a study of selected ski-schools located in Moravia (Sun Ski & Board School Bílá, Helia School, Ski & Board School LOAP), their marketing, investments and plans and it is mutual comparison.
Description
Import 11/07/2012
Subject(s)
skis, school, marketing, comparison