Analýza konkurence vybraných produktů na bankovním trhu

Abstract

The subject of this thesis is to analyse competition between Poštovní spořitelna and chosen finance houses. Aim was to chart the competition on bank market. This bachelor thesis consists of three parts.

In the first, theoretical part, the main names are defined and individual analysis are described. In the second part, chosen bank houses and their bank products are charakterized. Last part is a practical part and individual products are compared there. Aim was to present a character of individual products for physical persons meaning common citizens and describe advantages and disadvantages of these products.