Analýza PR komunikace střední školy

Abstract

Diploma work is using of secondary school’s PR communication in Obchodna akademia Velka okruzna, which operates in the field of secondary education. The teoretical part provides important information about PR, tools and ways, how tools will be used in practical part – recommendations and suggestions. The work contains three main parts: theory, analysis and recommendations and suggestions. Also this part provides answer on main topic: how effective is current PR communication, which strenghts of Obchodná akademia can be used for improving communication and which weaknesses must be eliminated.