Využití referenčních cen komodit v nákupu

Abstract

The aim of this diploma thesis is to find buyers' attitudes towards commodity reference prices and the importance of factors of the new index Commodity reference price transparency index, which determines the transparency of commodity reference prices. In the course of the work, the characteristics of the commodity market, the theoretical starting point of the reference price and the multi-criteria decision making in the theoretical part are described. Then follows the methodology of data collection and analysis and interpretation of the results, where analysis of all questions of the questionnaire is performed separately (including the AHP method), then the second level where the questions are analyzed in combination with others (including cluster analysis). The last chapter deals with the discussion of the results obtained. The research was conducted using a printed questionnaire. The main respondents were buyers from the Czech Republic and Slovakia. The analysis is based on an expert, which sets the methods of analysis and the dissertation thesis leading this thesis, since he is the author of the above-mentioned index.