Marketingový mix společnosti AQUA SANING, s.r.o
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Bubiková, Lucie
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
In this bachelor thesis i developed marketig mix of AQUA SANING, s.r.o. Purpose of tesis is to analyze the current marketing mix and design of measures for its improvement. The first chapter describes the individual elements of marketing mix processed with special literature. In the next chapter is an analysis of current marketing mix of components: product, price, distribution, promotion, people, physical evidence and technology processes. From gained knowledge, then are based suggestions for individual elements of the marketing mix.
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Import 29/09/2010
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promotion, process, physical evidence, people, distribution, price, product, marketing mix