Příprava strategické analýzy pro vybraný podnik
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The goal of the thesis „Preparing Strategic Analysis for the Selected Company“ is to propose recommendations to improve the competitiveness of café Parizz based on the strategic analysis. In theoretical part there are explained basic terms and selected methods. In the second part there is company overview and description of selected methods. According to the results of the analysis there are proposed recommendations for the company.
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Import 02/11/2016
Subject(s)
Strategic analysis, strategic management, strategy, mission, vision, goals, external environment analysis, internal environment analysis, PEST analysis, Porter‘s five forces model, financial analysis, SWOT analysis