Analýza image města Havířova
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Authors
Krzyžánková, Barbora
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of the bachelor thesis is image analysis of Havirov city from the view of city residents and from the view of people from other cities. Primary research was conducted through personal interviews and data were analyzed in the IBM SPSS Statistics.Research showed that Havirov is seen as a clean and safe city, but with shortage of employment opportunities and poor air quality.
Description
Import 04/11/2015
Subject(s)
image analysis, image of city, city marketing