Podnikatelský plán na založení ovocného sadu
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Vysoká škola báňská – Technická univerzita Ostrava
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Abstract
The aim of the bachelor thesis is to create a business plan for the establishment of an orchard. The first part of the thesis is theoretical and describes the basic concepts such as who is an entrepreneur and what are the forms of business ventures. The main part of the theory focuses on describing a business plan, what it should contain and what is its structure. The analyses that could be suitable for use in a business plan are also explained in more detail. The second part of the work is devoted to the implementation of a business plan for the establishment of an orchard. The structure and methods described in the theoretical part are used. The result of the practical part is to find out whether the establishment of an orchard could be profitable.
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Business plan, entrepreneurship, entrepreneur, orchard, SWOT analysis, PESTLE analysis, financial plan, business risk, marketing mix, blueberry farm