Analýza spotřebitelského chování na trhu s cereáliemi

Abstract

This bachelor thesis deals with the analysis of consumer behaviour in the cereal market. It uses primary and secondary data sources to identify consumer preferences, buying patterns and motivations. Primary data was collected using an online questionnaire distributed via the internet. Secondary sources provided information on products and brands of cereals in the market. The results of the analysis suggest that consumers attach importance to the flavour, composition and quality of cereals. Recommendations for manufacturers include product innovation, improved marketing strategies and increased awareness of the nutritional value of cereals. This work contributes to a better understanding of consumer behaviour in the cereal market and provides a basis for future research in this area.