Systém pro cílený e-mail marketing

Abstract

This diploma thesis deals with design and implementation of the direct mail system. System provides creating and managing marketing campaigns as well as their evaluation and distribution of the promotional e-mails. System is solved by using modern tools and frameworks. This material also acquaints reader with issues of e-mail marketing and provides an overview of technologies used for development. This overview includes technologies such as following: Eclipse RCP platform for developing desktop applications, Maven tool for Java project management and build automation, JavaMail API used to work with electronic mail, object relation mapping tool Hibernate, web framework Wicket and others.