Marketingová komunikace průmyslového podniku
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Authors
Frejková, Markéta
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This work is dedicated to marketing communications in industry. The work describes the model of marketing communication, marketing and the marketing mix. Followed by a description of marketing communications between organizations and concentrates on the individual components that are connected with the organization. Related trends and summaries for marketing communication are at work explained at the end.
Description
Import 06/11/2014
Subject(s)
marketing, marketing communication, marketing mix, sales promotion, trends in communication