Analýza marketingové komunikace podniku Aquapark Uherské Hradiště, příspěvková organizace

Abstract

The bachelor thesis is focused on state-funded institution Aquapark Uherské Hradiště. Its aim is to carry out an analysis of marketing communication in this company, which contributes to attractiveness of the town and expands sports and leisure activities in the region. The theoretical part deals with marketing with detailed focus on marketing communication. The practical part characterizes the company through the marketing mix and analyzes its current marketing communication. Proposals and recommendations for more effective usage of promotional tools are based on questionnaire survey which was carried out in the waterpark.