Analýza konkurenceschopnosti malé realitní kanceláře na trhu

Abstract

This bachelor thesis evaluates the competitiveness of a small business operating in the real-estate industry, renting its own non-residential premises. Selected analyses were used to evaluate the firm's business activity and its competitiveness while a survey exposed its status on the market. The analyses' results allowed for a description of the company's competitive advantage and made it possible to suggest further approaches on the market.

Applied analyses indicate that the firm utilizes almost no marketing, however current occupancy of its real-estate portfolio shows that large-scale marketing activity is not required. The most important part of the firm's business is to preserve good relations with big clients who are significant customers and whose departure would have severe adverse effects on the company's income.