Aplikace marketingového mixu na vybranou obchodní společnost

Abstract

The aim of my bachelor thesis is to evaluate the use of marketing mix of Decasport s.r.o. and based on the results and collected data make suggestions for improvement. In the first part are described basic terms, which are practically applied in the second part. The main research method is a questionnaire survey. In the practical part of the work is also developed a SWOT analysis of the selected company. The results of the questionnaire survey are then the main basis for the improvement recommendations.