Analýza využití umělé inteligence v digitálním marketingu

Abstract

This diploma thesis is focused on analysis of the use of artificial intelligence in digital marketing. The main aim was to explore marketers attitudes towards the implementation and utilization of artificial intelligence within marketing activities with emphasis on perceived benefits, challenges and risks. The research was conducted through expert interviews with a total of 10 respondents. Based on analysis of the results, recommendations for marketers working with artificial intelligence were made.