Turistický potenciál lázeňského města Poděbrady

Abstract

The bachelor thesis deals with the Tourist Potential of the Spa Town of Podebrady and creates an overview of leisure opportunities in the city. The thesis is divided into five main chapters and includes part theoretical and practical. In the first half of the theoretical section defines the notion of tourism, including development and typology. Afterwords, the work deals with the concept spa, describes its history, types of spa treatment, natural healing resources and the most important Czech spa. Finally, the theoretical section explains the concepts of business potential, interviews and SWOT analysis. In the practical part is first introduced the town of Podebrady and afterwords are entered the survey results into the work, evaluation of town and SWOT analysis. The conclusion deals with proposals for measures and recommendations for tourism development.