Analýza možnosti vstupu firmy na zahraniční trh

Abstract

Undergraduate thesis: „Analysis of Company Entry on the Foreign Market“ is engaged in strategic marketing analysis and show how the results apply to the marketing strategy firm, which will enter a new market. The first part - theoretical - includes general information on international marketing and foreign market. The second part - and practical - through analysis to assess the situation NAR Marketing Company Ltd. situation and the potential market in Poland. Output is of practical business advice, how to enter the Polish market.