Zavedení výrobku na zahraniční trh v sektoru vybavení pneuservisů

Abstract

The bachelor thesis deals with creating a strategy proposal for product launch in foreign market. TG Pneu, a Czech tire services sector producer, will be trying to launch their product in the South African market. The theoretical part of this thesis, dealing with the issues of foreign trade, provides us with a foundation for the subsequent market analysis. The content of the analysis has been adapted to the needs of TG Pneu. The product launch strategy proposal was created by combining the theoretical information from the first part of the thesis with the data from the analysis.