Analýza marketingové komunikace vybrané společnosti

Abstract

The bachelor's thesis deals with the issue of marketing communication of selected company with a specific focus on mobile application. The theoretical starting points of marketing communication and the characteristics of the selected company ncluding the analysis of the micro-environment, meso-environment, macro-environment and SWOT analysis are analyzed in the first theoretical part. In the next part, the data collection methodology is described, followed by an analysis of the entire research. The last part contains suggestions and recommendations for improving the company's marketing communication.