Analýza konkurence na trhu fitness center
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Fitovský, Marek
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This bachelor thesis focuses on competitive analysis on fitness centre market and it is divided on theoretical part and practical part. The theoretical part of this thesis focuses on fitness history and market analysis. The practical part of this thesis focuses on eight fitness centers, which are analysed by Mystery Shopping metod. The aim of this bachelor thesis is to clearly evaluate analysed fitness centers and propose measures for improvement to each fitness center.
Description
Import 26/06/2013
Subject(s)
Mystery Shopping, fitness centre, competitive analysis, service marketing, macroenvironment, microenvironment, fitness history