Návrh marketingového mixu pro sraz caravanistů

Abstract

The aim of this bachelor thesis is to evaluate various aspects of the campers´ meeting 14. Dahlie Rallye – Rožnov 2010 in terms of organization, running and respondent´s satisfaction. Survey was realized by personal and electronic polling using internal information of Czech Tourists´ Club. For the subsequent data processing Microsoft Office Excel and the programme SPSS were used. Result of analysis is proposal of marketing mix for the next year of this meeting, namely 17. Dahlie Rallye – Rožnov 2013. Particular tools of the mix are generally characterized and followed by specific suggestions of running these elements during the next year of the meeting.