Analýza komunikačních aktivit supermarketu
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Date issued
Authors
Jasoňková, Vladimíra
Journal Title
Journal ISSN
Volume Title
Publisher
Vysoká škola báňská - Technická univerzita Ostrava
Location
ÚK/Sklad diplomových prací
Signature
200901743
Abstract
The purpose of my bachelor thesis was solve primary and secondary data analysis which was related to the marketing communication of OBI hypermarket and to find out how customers perceive it. I have carried out the marketing research. The research results are processed by the form of the tables and the graphs. The final recommendations can be the contribution for OBI company.
Description
Import 01/09/2009
Subject(s)
hypermarket, analysis, marketing communication, marketing research, marketing