Měření spokojenosti business zákazníků potravinářské společnosti

Abstract

The bachelor thesis is mainly focused on customer satisfaction measurement in the food company. The aim of this thesis is to discover total customer satisfaction with quality of received products and partial satisfaction regarding their price, distribution and communication with company’s representatives. The theoretical part includes the definition of the terms customer, customer satifaction and characterization of the company. The reaserch is realized via both written and online questionare and is focused only on local B2B customers of the company. On the basis of the results were given recommendations for the management of the company to help increase the customer satisfaction.