Návrh marketingové komunikace sportovního centra

Abstract

This master thesis focuses on the design of Sport Centre FAJNE marketing communications. The aim of the thesis is to analyze and evaluate current marketing activities of the sport centre from the existing and potential customers’ point of view. The thesis consists of two parts - theoretical and practical. The theoretical part is based on the study of professional literature and deals with the theoretical background of marketing communication and its strategy, together with specific characteristics of Sport Centre FAJNE. The practical part focuses on the collection of data through a questionnaire survey and analysis of the gathered data. The data is subsequently used to offer suggestions and recommendations tailored to Sport Centre FAJNE. These suggestions and recommendations should point out weaknesses and result in improved communication.