Role sportovního manažera ve zvyšování výkonnosti sportovních týmů

Abstract

This bachelor's thesis focuses on the role of the sports manager in improving the performance of sports teams. The aim of the thesis is to evaluate which methods, skills, and approaches sports managers use to enhance performance, what key factors influence this process, and how sports managers perceive their importance within sports teams. The theoretical part describes the basic economic and sports-related concepts associated with sports management. The practical part focuses on the analysis of a questionnaire survey based on the insights of sports managers and their approaches to team leadership.