Strategický plán rozvoje společnosti Foundeik s.r.o.

Abstract

This master thesis is a project development strategy of FOUNDEIK, Ltd. In the practical part of the work, there are theoretical parts directly incorporated and practical procedures are immediately applied. The work conducted analysis of the external and internal environment, where these analyzes were a basis for the SWOT analysis. From the data obtained, a company's development strategy was subsequently created and the main focus was put on the business innovation. This strategy has been developed to the stage of functional strategies of a strategic business unit.