Analýza marketingového mixu města
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This bachelor thesis is focused on the analysis of the municipal marketing mix. The objective of this thesis is assessment of the current situation of the marketing mix of the municipality Paskov. Based on the findings are formulated suggestions and recommendations that could contribute to the development of the municipality. The primary data was obtained through a questionnaire survey.
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municipal marketing mix, product, price, placement, promotion, people, physical evidence, processes, partnership, marketing research, questionnaire survey