Identifikace chování návštěvníků hudebního festivalu

Abstract

The aim of the bachelor thesis was to identify the behaviour of visitors to the Beats For Love festival, which is the largest music festival in Central Europe focusing on contemporary electronic music. The main aim of this thesis was to analyse consumer behaviour of visitors to this festival. The data collection was carried out through an online questionnaire survey via Google Forms. Then, this data was processed in Microsoft Excel and then interpreted in Microsoft Word. From the results obtained, it is evident that most of the visitors are satisfied with the various factors of the festival. However, there were also a few criticisms, which were then used to formulate suggestions and recommendations that may help the Beats For Love festival organisers to improve some of the partial shortcomings.