Provedení strategické analýzy vybraného podniku
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Vysoká škola báňská – Technická univerzita Ostrava
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Abstract
The subject of the bachelor thesis is a strategic analysis of chosen establishment. In the theoretical part, will be explained concepts, that will then be used in the practical part. Next, the selected company is briefly characterized. In the practical part, various methods will be applied, such as PEST analysis, Porter's five forces model, financial analysis, Mckinsey's 7S model and SWOT analysis. The last part of the work is devoted to proposals and recommendations for the selected company.
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strategic analysis, PEST analysis, Porter's five forces model, financial analysis, Mckinsey's 7S model, SWOT analysis