Analýza a komparace marketingu dvou tenisových klubů

Abstract

Thesis focuses on marketing of sport, specifically on a content of members of analyzed tennis clubs with services that are being offered. Goal of my thesis was to analyze and compare marketing of Rožnov tennis club and Tennis club of Soláň. Methodics of this thesis was focused on acquring primary data in a form of written questioning. An analysis and subsequent comparison of both clubs were done according to the acquired data. Microsoft Excel a Microsoft Word programs were used. Thesis consists of six main chapters. In the end of the thesis recommendations for both tennis clubs were proposed.