Analýza postavení firmy na trhu zpracovatelského průmyslu
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Sasová, Andrea
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of this thesis is to analyze the company´s market position in the processing industry using the relevant type of analysis. Thesis is divided into introduction and conclusion in addition to three chapters. In the second part are the selected methods applied to a specific company. The result of the thesis is to evaluate the company´s market position and proposals and recommendations to improve its economic situation and increase his competitiveness.
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Import 30/10/2012
Subject(s)
Enterprise, Business, Entrepreneur, Business Enviroment, Competition, Competitiveness, Financial analysis, PEST analysis, SWOT analysis, Competition analysis, Porter´s five forces model, Pollak´s method of assessment of viability, Index IN05, Altman model (Z-score)