Zákonitosti organizování sportovní charitativní akce

Abstract

The bachelor thesis is focused on the laws of a sports charity event. Above all, this work focuses on individual attributes that can most influence participation in sports charity events and charity as such. The work will also adress what procedure can be used when organizing such an event and methods of communication with potential sponsors. In the theoretical part, we defined basic concepts from management and marketing, sports, terminology that is connected with the charity, in what from it is possible to obtain funds for charitable activities and we described research methods and famous czech charity events. The practical part consists of an online questionnaire and a personal interview with the organizer of a football charity event held in the Záblatí part of Bohumín, called "Zápas pro Marušku" (Match for Maruška). Subsequently, potential strengths and weaknesses, as well as opportunities and threats, are described through SWOT analysis. The last part of this thesis is a final summary and possible recommendations that can be applied when organizing sports events of a similar nature.