Marketingový mix společnosti SANDVIK CHOMUTOV PRECISION TUBES, spol. s r.o.

Abstract

This bachelor thesis is about marketing mix of the company Sandvik CHOMUTOV PRECISION TUBES Ltd. In the beginning you will find a brief description of selected company, its marketing goals and business history. The following part explain a theoretical concepts of the marketing mix with a focus on the characteristics of its individual components. The next part use the theoretical knowledge from the previous part to analyze the marketing mix from the viewpoint of the individual components in company with a focus on the domestic market. The end of thesis is a summary of the results and their evaluation.