Analýza využití regionální značky Górolsko Swoboda u vybraných producentů

Abstract

The aim was to analyse the regional brand Gorolsko Swoboda for selected producers, in order to help to develop the region. The thesis is composed of two parts. The first part deals with the theory drawn from literature, from the field of tourism and regional development. The second part is more focused on processing data that was obtained through interviews with manufacturers and filling out questionnaires. The public questionnaires, were aimed to identify branding. The results were used to design improved labeling systems and more importantly raise awareness among the schema_dspacedb.