Analýza sponzoringu ve vybraném sportovním klubu

Abstract

This bachelor thesis deals with analysis of Silesian Football Club (SFC) Opava sponsorship. The club is depicted from historical and also nowadays point of view including football education of the youth. The club is owned by statutory city of Opava since 2005, however the city is currently looking for a new owner. An interview between myself and SFC Opava club's Marketing Manager as well as the questionnaire examining general opinion on the sponsorship of the sport and clubs across the Moravian-Silesian region companies are included in the thesis.