Návrh marketingového mixu fotbalového klubu

Abstract

The goal of the bachelor’s thesis is to analyse currently designed marketing mix of football club SFC Opava and then design measures for its improvement. Data were obtained through internet research focused on SFC Opava fans satisfaction with individual elements of marketing mix. There is also price sensitivity meter in the survey. The result of the research is, that there is significant weaknesses in the club marketing, which should be focus on, mainly in the additional products area.