Analýza letáků maloobchodních řetězců s rychloobrátkovým zbožím
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The goal of bachelor thesis was to analyze leaflets of five selected Retail Chains with Fast Moving Consumer Goods. The work was focused on the analysis of four important criterias. The research was based on the data collection from printed leaflets, which was processed and then analyzed. Based on the analysis were found distinctions in selected criterias between the selected Retail Chains.
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Fast Moving Goods, Sales promotion, Marketing comunication, Marketing comunication mix, Leaflet, Leaflets analysis