Měření spokojenosti zákazníků na trhu alkoholických nápojů

Abstract

The aim of this graduation theses is to find out customer satisfaction with products of the Stock Plzeň - Božkov company and on the basis of marketing research results suggest Stock Plzeň - Božkov company suggestions and recommendations for improvement.

The theoretical part contains description of customer satisfaction and marketing research. The following chapter focuses on characteristic of the Stock Plzeň - Božkov company. In the next chapter, I on the basis of marketing research data conducted the analysis of the customer satisfaction. In the last chapter suggestions and recommendations, resulting from the analyze of the research, are made for the Stock Plzeň - Božkov company.