Analýza odběratelů vybrané obchodní společnosti
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Vysoká škola báňská – Technická univerzita Ostrava
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Abstract
The main goal of the bachelor thesis is the analysis of customers in a business company. My intention is to map all customers of the company, classification into contact groups and distribution according to sales volume. Based on these analyzes, designing the strategic direction of the company.
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Customer relationship management, Analysis, Management, Environment, Company, Competition, Subscriber, Strategy