Analýza potenciálu trhu služeb reklamních agentur v Moravskoslezském kraji

Abstract

The aim of my thesis was to analyze the use of advertising agencies services from companies Moravian-Silesian region. The thesis is divided into 5 parts. The first part defines all theoretical background needed to understand the problem. The second part contains the characteristic market of advertising agencies and MediaMax agency, for which the work was intended. Further thesis developed a methodology for market research. Analysis using the services of advertising agencies include the evaluation of primary research on the matter. The last part describes the proposals and recommendations for the agency and advertising agencies in the Moravia-Siesian Region. The thesis is complemented by an introduction, conclusion and all the formalities.