Diagnostika malé firmy

Abstract

Bachelor thesis „Business diagnostics“ is focused on business diagnostic issues and its application in particular business. The aim of the work is to make diagnostics of the small enterprise and suggest particular recommendations for its development. In theoretic part, there are defined fundamental terms of business diagnostics, typologies of companies, company´s performance, business environment, marketing strategy, customer’s satisfaction and finance within conducting of business. The practical part is focused on the application of business diagnostics of chosen particular company, their results appraisal and suggestion of suitable changes. In order to reach the objective of the thesis - company´s characteristic, analysis of customer service process, financial analysis, risk analysis, external environment analysis using pasportisation method and competition comparison method, marketing instruments analysis and also marketing research was made. In the fourth chapter few recommendations were suggested in the field of communication with customers, promotion, pricing policy and also in the manufacturing process.