Marketingový mix Podkrušnohorského technického muzea

Abstract

This bachelor thesis is focused on marketing mix of the Ore Mountains Technological Museum. The aim is to draft the marketing mix for the Ore Mountains Technological Museum in order to contribute to the improvement of the museum attendance status among other technical monuments. The practical part is processed based on theoretical background inclusive of the methodology of work. It also involves a proposed marketing mix that has been developed on the basis of a questionnaire survey.