Návrh strategie podniku Rajnošek s.r.o.

Abstract

The thesis is focused on the development of the strategy proposal for the company Rajnošek s.r.o. The business activity of the company covers transport, earthworks and crane work in South-Moravian region. The theoretical part of the basic concepts that are necessarily associated with thematic units of this work . Also described are various methods that have been applied to the study of the organization in analyzing the overall condition of the company. In the practical part is the first detailed presentation of the selected company and subsequently made several types of analysis, evaluation, after which there was a draft of the recommendations which should lead to the desired changes and especially to the most appropriate formulation of corporate strategy.